WCRD Radio Station

Identity System

Project Information

Client – WCRD Radio Station

Project – Identity System

Role – Designer

Team Members – Brooke Gabrek, Leah Callahan,
Alexandria Southern, Anna Oakes


Produce a distinctive identity design that attracts a broad audience ranging from college students to mature adults.


Create an identity with energetic colors and angles to reflect the content of the radio station.


A design concept inspired by familiar music imagery — an emoticon finger and a “Play” button found in the negative space between the letters WCRD.

The WCRD primary logo lockup and business card design


WCRD is an independent radio station located in Muncie, Indiana on the Ball State University campus.


WCRD is the second largest student activity at Ball State and covers a variety of topics including talk, music, news, weather, and sports. WCRD approached Studio 165+ seeking a new identity that reflected the station’s alternative music to set them apart from their competitors.

Wanting to reach a broader audience, the design concept is inspired by familiar music imagery – an emoticon finger and “Play” button, representative of actions individuals follow to listen to the radio. The use of negative space allows these concepts to be subtly integrated into the WCRD identity. The final identity was applied to logo variations, stationery, web/mobile, and apparel. The WCRD identity system won a 2017 GDUSA American Graphic Design Award.


To view the WCRD identity guidelines, click here.

WCRD primary logo lockup

Components of the WCRD logo lockups

The architecture and typography of the WCRD identity design

The WCRD identity system lockups


The WCRD identity system stationery collateral

The WCRD primary logo lockup on a gray t-shirt

The WCRD primary logo lockup on a name badge in the two primary colors of blue and red


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